Thinking of doing a redesign of your website to try to increase your sales? Or maybe you are not happy with your current design and want to a better one? Or perhaps you just want a fresh new look or a rebrand? I’ve got some disappointing news for you. 😞 …

For ecommerce stores its nearly the most exciting time of year, with huge potential to increase your revenue during the holidays. You have probably already lined up your offers and marketing campaigns for Black Friday, Cyber Monday, and Christmas. But is your website good enough to convert much of this…

Amazon.com used to be the envy of all ecommerce businesses, and many copied everything about them, from their navigation to the product pages. And it used to be one of the best user experiences. But not anymore. Why? Because Amazon.com has become Amazon.cn! 1000’s of Chinese low quality rip-off products…

There is an excellent new technique for helping to quickly improve revenue and conversion rates for any website. It’s called ‘Fix Broken Shit First’ Optimization — FBSFO. And it works very well — fixing the most common ‘shit’ on your website will lead to very high impact on your conversion…

One of the highest impact ways of improving any website is to get feedback from your target audience. In particular understanding their main issues, doubts, hesitations and pain points. The insights you gain from this feedback will give you very high impact ideas for increasing conversion rates and revenue on…

This new technique combines the benefits of user testing with A/B testing for significantly improving website conversion rates and sales. — There are two major problems with A/B testing for improving websites: It doesn’t tell you why your visitors preferred the winning version or give you any feedback. It only tells you which version won (if any). The majority of websites don’t even have enough traffic for A/B testing.

The bad news is your online business could be destined to fail in 2019… unless you do something truly different than what you have been doing so far. Over the last 15 years increasing conversions and sales for 100’s of websites, I’ve witnessed and learned the difference that makes online…

There are now 100's of elements to consider when improving your website conversion rate and sales. But what works best? — What page elements should you improve first to get higher impact? And it’s not just about A/B testing anymore, there are many newer conversion rate optimization (CRO) techniques to use like persuasion and personalization. All these different CRO elements make it hard to understand what will have the biggest impact…

Discover essential questions to get better feedback from your visitors and create high-impact ideas for improving your website — (Newly updated for 2023 based on my most recent experiences) One of the best ways to improve any website is becoming much more visitor and customer focused, and discover their main issues, pain points, doubts, hesitations and needs. Insights from their feedback helps you create higher-impact website improvement ideas, and…